AI Websites
Your website should explain your business and help people take the next step.
You get a fast marketing site with AI-assisted content, helpful chat and practical personalisation built into the plan. You choose the features that serve your customers, not a collection of tools you won't use.
People arrive with questions. They want to know what you offer, whether you cover their area and how to get in touch. If those answers are hard to find, they may leave.
Adding AI won't fix a confusing site. You need clear pages, useful content and a contact route that works on a phone.
Your site also needs to be readable by search engines and AI systems. We build that foundation without promising rankings, recommendations or more enquiries.
A marketing site with useful AI features
We design and build your site around your services and the questions your customers ask. The layout, content and AI features work toward the same goal: helping visitors make an informed next step.
AI helps draft and organise content. You review the facts before anything goes live. Chat and personalisation are scoped around a clear use, rather than added everywhere.
- Fast, mobile-friendly pages with clear service information and contact routes.
- AI-assisted copy based on your business information, edited for accuracy and tone.
- On-site chat that answers from approved material and directs unresolved questions to you.
- Personalised content based on choices visitors make, such as their service or location.
- Contact forms, booking links and connections to your existing tools where agreed.
From scope to launch
You start by showing us your current site, services and customer questions. We agree the page list, features, content sources and launch requirements in a written scope.
You review the structure and design before the full build. We then develop the pages, connect the agreed tools and test the AI features against relevant questions.
Before launch, you approve the content and test the enquiry routes. We check mobile layouts, accessibility, performance, redirects and analytics, then handle the agreed launch and handover.
- Review your existing pages, URLs and integrations.
- Agree what stays, what changes and what needs writing.
- Approve the design and content.
- Build and test on a staging site.
- Sign off, launch and hand over.
What your build includes
Your scope lists the pages, templates, AI features and integrations you will receive. It also sets out the checks used to accept the build, so you know what finished means.
The technical foundation makes your content accessible to visitors and crawlers. If you are replacing a site, we plan redirects for changed URLs. Redirects help preserve access to existing pages, but cannot guarantee that rankings stay unchanged.
- Content-editable pages and guidance on updating them.
- Crawlable HTML, clear headings, page titles and descriptions.
- Relevant structured data that matches the visible content.
- Accessible navigation, forms and readable layouts.
- Performance checks and attention to unnecessary scripts and heavy images.
- Agreed analytics and enquiry tracking, with consent controls where needed.
- Handover of site files, documentation and accounts, plus the agreed support arrangements.
Clear limits make the AI useful
Your chatbot uses approved business information. We test its answers and define when it should stop answering and direct someone to your team. AI can still make mistakes, so answers need review as your business changes.
Personalisation should help visitors, not guess sensitive details about them. We favour explicit choices and a useful default page. Your core content and contact details remain available without chat.
We don't publish unchecked AI copy, invent reviews or create pages for services you don't offer. We don't promise inclusion in AI answers or search rankings. Structured content helps systems understand your site, but they decide what to show.
- Agreed limits on what chat can answer or do.
- A visible route to human help.
- Data collection and retention agreed before launch.
- External AI and hosting costs identified in the quote.
- Ongoing content updates and AI monitoring scoped separately if needed.
For independent businesses with something clear to offer
This is for you if your site needs to explain your services, answer common questions and bring enquiries back to your business. It can suit a new site or a rebuild of one that has become slow or difficult to maintain.
You don't need every AI feature. If clear pages and a good form solve the problem, we'll say so. This service is for marketing websites, not enterprise platforms.
A custom quote for your site
The price depends on scope. We quote against an agreed page list, feature set and launch plan, with a fixed price agreed before work starts.
Your quote separates the build from recurring hosting, AI usage, software subscriptions and any ongoing support. Request a quote with your current site and the features you need.
What moves the price:
- The number of pages and distinct layouts.
- How much content needs writing, editing or migrating.
- Chat knowledge sources, answer testing and handoff requirements.
- Personalisation rules and consent requirements.
- Booking, CRM and other integrations.
- Redirects, languages and existing-site migration.
- Ongoing maintenance and AI review, if requested.
Tell us what your site needs to do
Send your current website, the services you want to promote and the questions visitors keep asking. We'll help define the build and give you a scoped quote.